The Agenda Setting Theory

Applied to Advertising

This page is an index to a paper on the agenda setting theory and its application to advertising. On this index you will find four different links that deal directly with the topic. The last two links are for reference only.

The Law of Minimal Consequences gives rise to the Agenda Setting Function

The Theory of Agenda Setting and its Function in Mass Media

Application of The Agenda Setting Theory to the Field of Advertising

Brand Salience as a Predictor of Consumer Behavior

The Concept of Status Conferral in the "Climate of Opinion"

Literature Review

Sites on the Theory of Agenda Setting

This page was created by Meni Tenorio
Last updated 1 October 1997

Return to UT Austin Home Page